Smart Dental Marketing vs AEK Media A Fact-Checked Comparison
We work with dental practices only. AEK Media is a general digital agency that also serves law firms, e-commerce brands and other industries alongside dental clients. Here’s a straightforward comparison of what each offers, based on publicly available information and AEK Media’s published dental marketing page. If something isn’t clearly published, we’ve marked it as “Not clearly published” rather than making assumptions.
Our Industrial Partnership
Compare at a glance
Built around the factors that matter when you’re looking to attract, convert and retain more dental patients.
| Comparison Factor | Dental Marketing Agency Smart Dental Marketing | Marketing Agency AEK Media |
|---|---|---|
| Dental-only focus | Yes | No — also serves law firms, e-commerce and other industries |
| SEO, Google Ads & Meta Ads | Included | Included |
| Website builds | Included | Included |
| CRM | Included (custom) | Not clearly published |
| Optimisation frequency | Daily Optimisation | Not clearly published |
| Performance Reporting | Weekly meeting | Not clearly published |
| Call tracking & AI call transcripts | Included | Not clearly published |
| Conversion-probability scoring | Included | Not clearly published |
| AI reception (voice + chat) | Included | Not clearly published |
| Dental AI videos | Included | Not clearly published — professional film & photography offered instead |
| Appointment-setting ecosystem | Included, ads through to booking | Helps implement third-party booking tools (e.g. HotDoc) |
| Automated lead nurturing | Included | Email automation offered |
| Case studies with metrics | Included | Included (e.g. new-patient booking increase for one clinic) |
| Suburb exclusivity | Guaranteed, one clinic per suburb | Not clearly published |
| SEO results commitment | 90 days, guaranteed | No equivalent found |
| Contract terms | No long-term lock-in | Not clearly published |
| On-boarding timeframe | 1–2 weeks | Not clearly published |
| Lead Response Time | Under 24 hours | Not clearly published |
| Pricing | Consultation-based or fixed, your choice | Not published; general market ranges given |
What you get with Smart Dental Marketing
Eight parts of one system, built around how a dental practice actually grows — from the first ad click to the booked appointment.
One team across the whole funnel
Ads, website, reception and follow-up sit under one roof. That means your patient journey isn’t split between separate teams managing different parts of the process.
Daily optimisation
Campaigns are adjusted daily rather than reviewed once a week. You also get a weekly reporting meeting with the team, so you can understand what changed and why.
A full AI front desk
Conversational and voice AI reception, AI dental chat and AI-generated dental videos work together to help respond to enquiries around the clock. The goal is simple: help more enquiries move from first contact to booked appointment.
Call intelligence built in
Call tracking, AI call transcripts, team performance scoring, conversion-probability scoring and receptionist call tips are included. You can see more than just how many enquiries came in. You can also understand how those enquiries were handled.
One practice per suburb
We guarantee one dental practice per suburb. We don’t run the same campaigns for a competing dental practice in the same suburb while we’re working with you.
Founder-led, healthcare and health tech experience
You’re working with a founder-led team with a background spanning healthcare management, health tech and dental marketing. The strategy is built around the needs of dental practices rather than adapted from a general marketing model built for other industries.
No long-term lock-in
We keep the contract simple. If the work isn’t earning its place, you shouldn’t need to stay tied into a long-term agreement.
AI content production when you need it
Need additional dental AI videos, chat content or other AI content? AI content production is available as an add-on, so you can scale it when you need it.
Signs you may be ready for a different marketing approach
Most practices don’t change providers without a reason. If any of these sound familiar, it may be worth reviewing how your current marketing setup is working.
Enquiries you can't trace
You know roughly how many new patients you're getting, but can't reliably see which channel, campaign or treatment page generated them.
Campaigns that run on autopilot
Your ads are live, but you don't know what has changed, what's being tested or why.
Leads that go quiet after hours
An enquiry arrives at 7pm or on a Saturday and sits unanswered until the clinic is open again. Some patients may not call back.
A contract that's difficult to leave
You're staying because switching providers feels like a hassle rather than because the results continue to justify it.
Built around where your practice is right now
1
Newer practice
Get tracking, a converting website, and a reception process that actually books the enquiry, live within the first two to three weeks.
Growth mode
Daily optimisation and full-funnel visibility, so budget shifts toward the treatments and channels already producing booked patients.
Multi-chair or multi-location
One team accountable for brand, attribution, and reporting consistency across every site.
What we put in writing
Not marketing language. Clear commitments you can refer back to.
One practice per suburb
Guaranteed exclusivity, with one dental practice
per suburb.
90-day SEO commitment
We guarantee SEO results within 90 days. We’ll explain exactly what that commitment covers during your strategy call.
Under 24-hour lead response time
Campaigns are optimised daily, with a weekly meeting to review performance and explain what has changed.
Daily optimisation
Campaigns are optimised daily, with a weekly meeting to review performance and explain what has changed.
Here’s What Our Clients Say About Us
Want an honest look at your current marketing setup?
We’ll review where your enquiries are coming from, what’s working and where opportunities may exist to attract more patients. You don’t need to commit to working with us to understand what could be improved.
Speak with Experts
0485 000 800
Email Us
info@smartdentalmarketing.com.au
Address
Suite 2b /6 Meridian Pl, Bella Vista NSW 2153.
Let's Get Started
Frequently asked questions
Smart Dental Marketing works only with dental practices, so strategy, ad creative and reporting are built around treatment funnels and patient acquisition from the outset. AEK Media serves multiple industries alongside dental clients, which can mean the approach is adapted from a broader marketing model rather than built specifically for dental practices.
Pricing varies by agency and scope of work. Smart Dental Marketing offers both consultation-based and fixed pricing, so you can choose the model that suits your practice.
SEO typically takes a few months to gain traction, though timelines vary by competition and starting point. Smart Dental Marketing guarantees SEO results within 90 days, explained in full during your strategy call.
Not necessarily — this depends on the agency. Smart Dental Marketing operates with no long-term lock-in, so you’re not tied to the agreement if results don’t hold up.
Some agencies work with multiple competing clinics in one area, others don’t. Smart Dental Marketing guarantees one practice per suburb, so you won’t be competing against another client of ours.
This varies widely by provider. Smart Dental Marketing includes SEO, Google Ads, Meta Ads, website builds, a custom CRM, call tracking, and AI reception as standard.
Timelines depend on your starting point, but tracking, a converting website and a working reception process can typically go live within the first two to three weeks with the right agency.
Most practices benefit from both — Ads deliver faster, immediate visibility while SEO builds sustainable long-term traffic. Smart Dental Marketing includes SEO, Google Ads and Meta Ads together as part of one strategy.
